Your signature customer offer
Audience selection, offer design, pricing structure and a review of delivery costs and capacity.
House of Olive Midweek Growth Programme
Your food deserves an audience beyond Friday and Saturday.
Have quieter lunches or midweek evenings you would like to grow?
We help you create a dining offer worth booking, launch the campaign around it and give customers a compelling reason to return.
A 12-week programme combining hospitality experience, creative production and practical marketing support.
Founding venue programme fee: $7,500 AUD. Advertising from $2,500. Minimum combined investment: $10,000, plus approved software and venue fulfilment costs.
Start with a reason to visit
A better reason to book. A better reason to come back.
We start with your customers, your quieter sessions and the experience your venue does best.
Together, we develop one signature dining offer with clear inclusions, straightforward booking and a commercial case that makes sense for your venue.
For a restaurant, that might be a series of midweek date nights with a completion reward. For a lunch venue, it could be a prepaid lunch series built around convenience, discovery or time together.
The offer is costed with you before launch, including meals, rewards, redemption commitments and available capacity.
Build the next visit into the experience
Make the first visit the beginning.
We develop an optional continuing offer that gives satisfied customers something worthwhile to look forward to.
That could include a changing monthly menu, thoughtful celebration touches or member benefits suited to your venue.
We provide the invitation, signup journey and staff guidance. Customers see the price and terms before choosing whether to continue.
Illustrative photography. Not a client result.
What we handle01 02 03 04 05 06
Six parts, one programme.
Photography and campaign creative
One on-site photography session, campaign copy and creative assets that show the experience customers are buying.
A clear booking journey
One focused campaign page connected to suitable existing booking or payment tools.
Campaign launch and optimisation
One selected paid advertising channel, setup, monitoring and improvements across the programme.
Follow-up and repeat visits
A launch email and follow-up sequence for customers with marketing consent, plus the continuing-offer invitation and staff guidance.
Measurement and handover
A weekly progress review, campaign reporting, your account access and a documented process your team can continue using.
The founding programme covers one venue, one main audience, one signature customer offer and selected quieter sessions. Full website rebuilds and additional campaigns are quoted separately.
People to deliver the experience
Growth needs a team that can deliver.
Where hiring needs could affect the campaign, the programme includes one focused recruitment readiness review.
We identify priority roles and practical next steps. Candidate sourcing, screening and placement support can be scoped separately.
The 12-week process
Four phases, one clear path.
Weeks 1–2
Design and prepare
Confirm the customer offer, capacity, costs and measurement. Produce the campaign assets and prepare the booking journey.
Weeks 3–6
Launch and learn
Run the campaign, review responses and improve the path from interest to paid visits.
Weeks 7–10
Improve and encourage return visits
Refine the campaign and introduce the continuing customer offer.
Weeks 11–12
Review and hand over
Assess results, document what worked and train your team to continue the process.
A clear commitment
Know what we are committing to.
Launch commitment
Once the agreed access, approvals, offer details and advertising funds are ready, we commit to launching the defined campaign within 14 days.
If we miss that deadline for reasons within our control, we refund the $3,000 setup fee. You can end the programme without paying the remaining programme fees.
Performance support
Before commencement, we agree a completed paid-booking target and how it will be measured.
If the target is not reached within 12 weeks, we provide one additional 30-day campaign optimisation period without additional management fees, provided the agreed advertising budget, venue availability, fulfilment and measurement requirements have been maintained.
Advertising and software costs continue during the extension. The included extension work is defined in your proposal.
Founding venue investment
Help shape the programme through a real venue partnership.
The founding programme is for a suitable venue ready to implement, share campaign data and provide practical feedback as we refine the process.
Programme fee
$7,500 AUD
for one venue over 12 weeks.
Payment milestones- $3,000 at commencement.
- $2,250 when the agreed campaign launches.
- $2,250 at the start of week seven.
Additional investment
- Advertising budget from $2,500, paid separately.
- Minimum programme and advertising investment: $10,000.
- Any paid software is identified and approved before commencement.
- Meals, service and customer rewards are supplied and funded by your venue.
No GST is charged under House of Olive’s current registration status.
Participation does not require a positive testimonial. Any publication of identifiable venue results requires your permission.
Apply for the founding programmeIs this right for your venue?
Who it suits.
Good fit: An independent restaurant or dining venue with selected quieter sessions, a good customer experience, measurable spare capacity and an owner or manager ready to implement.
Before recommending the programme, we review your capacity, average spend, delivery costs and budget. We agree what a worthwhile result would need to look like.
Your hospitality partner
Built with experience from both sides of the pass.
Founded by Daniel Olive, House of Olive brings 15 years of hospitality experience together with marketing, photography and digital execution.
You work directly with Daniel to turn what makes your venue special into an offer customers can understand, book and return for.
FAQs
Is this a full website rebuild?
The programme includes one campaign page and its booking or purchase journey. Larger website projects are scoped separately.
Do you guarantee revenue or full tables?
We agree a completed paid-booking target and measurement method before commencement. Our commitments cover campaign launch and the defined support extension. Revenue and profit depend on campaign performance, customer attendance, fulfilment costs and repeat business.
Does every venue need cashback or membership?
We select the customer offer around your venue’s economics and audience. Cashback and memberships are options, not compulsory components.
What happens after 12 weeks?
You receive your assets, account access and documented process. Optional continuing support can be proposed separately.
Is the programme available outside Melbourne?
The founding programme focuses on Melbourne venues so we can deliver the on-site photography and hands-on support.
Let’s find the opportunity in your quieter services.
Tell us about your venue, the sessions you want to grow and what you have tried. We’ll assess the fit and explain the next step.
See if your venue fits